Case Study 3 (Madonna:the reigning queen of pop?)

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1.Madonna has managed to sustain success for so long because she never fails to be relevant, she has ability to change persona and music genre (adaptability) and still be on the top of the show business, and earn a lot of money.  The other resources of her competitive advantage are : collaborations with professionals, forecasting, feminism(stand for more than music) , authenticity , bargaining power, experience, herself, money, focus on drive, wide audience, risk management, versatility ...

2.In order to remain competitive and earn a profit in show business as in any other business it is very important to be  aware  of and to understand  the organisation  that you work in the same as external environment and yourself. That could be achieved by using range of models or frameworks that help you to analyse the organisation. Madonna is one of the examples how well used  strategy models  and analysis of her environment can really help you to remain competitive for a long period.   She is not a queen of pop without reason, you must have a strategy and to know very well what the audience wants, the market is changing all the time and you must catch up with it. Only good voice is not enough, there are many other singers that sing maybe even better than Madonna but they just didn’t succeed to remain competitive, they didn’t have strategy.

3.We could compare this case study with the previous ones in the way that in all of them the most important thing is a strategy.  Good strategy means good business.  The Carrefour and NHS didn’t not have good strategy and that is why they were in a trouble, unlike Madonna who applies really good strategy by using different strategic models  to be aware of the changes in the environment and remain relevant and definitely  queen of pop.

4.It is important to remember that competitive advantage requires resources and competences that are unique or difficult to imitate!  And that having strategic model is not the only thing you should think of ,it is also important to evaluate your strategic choices (its suitability, feasibility and acceptability).